A successful shopping trip is down to the way you approach it! I’ve lost count of the times women write in to say they have traipsed the shops for hours and have come back empty handed…worse feeling soul destroyed about it all. I know too that you think your body is a fault when it’s absolutely not.
I can introduce you to a world of no drama and no fuss shopping…right here and now just press play and KERCHING….you can shop like a stylist when you watch my latest 3-minute video, freshly posted on YouTube FOR YOU!.
My simple tip? REMOVE THE EMOTION FROM ANY SHOPPING TRIP
My next simple tip? STOP BLAMING YOUR BODY
My final tip? Find out which features suit your shape by choosing an ebook!
Your Homework? Download my Body Shape e-book free. There are 19 to choose from with my compliments to help you understand which clothes to pick out when you are next in town to shop. Here’s what other women just like you say about the information that helped them! Happy Shopping all round!
At last a few no nonsense facts about the way we shop. This comes courtesy of Ben Barry a Phd graduate Judge Business School Cambridge who is the first to study female shopping from an emotional perspective.
It’s not rocket science…if you see clothes on a model who inspires you…you are more likely to buy the clothes…this marvelous image from the Elena Miro Spring Summer 2012 collection does it for me!
If you are an average size…lets’ say UK 14/16 you won’t see many women like the diva above in your magazines or in your store windows to tempt you in to try on… and if you are over…well 40…it’s kind of the same! This feature published by Ben, is about to change the game…he notes…
“My study found that women increased their purchase intentions by more than 200 percent when the models in the mock ads were their size. In other groups, women increased their purchase intentions by a dramatic 300 percent when they saw curvier models.”
Result…surely this is something retailers will ignore at their cost. Like I said…not rocket science!
Here at How to Look Good… we celebrate all bodies as well as inspiring you with realistic and wonderfully inspirational images and the work we have done with Debenhams who are leaders in the retail world when it comes to promoting a broader range of body and beauty ideals.
Over at All Walks my other site dedicated to high fashion we are positively beaming…so I’m clocking off feeling especially fizzy and warm!
How to Look Good YouTube has arrived. Yes Jane and I are delighted to be working with a variety of experts in the beauty field to deliver you live-action personal styling advice direct to your screen. Yay we’ve done it! To celebrate, we’ve kicked our heels off, loosened our hair and look out… the Champagne is out!
I’ve got lots to tell you about the fashion and style advice on offer in the coming weeks in this film I made from my kitchen…Yes of course I tidied it up specially!
Our free fashion advice extends to all and we recently had our first ever letter from a husband looking to help his wife. Here’s what he wrote…
My wife has given up on style.
Well she kind of never had it to begin with but it’s worse now. Even worse, she’s only 26. I’ve known her 7 years and we have been married for almost 2. It’s scary because shes starting to become very plain and physically unattractive. She has great qualities that are attractive but physically, she seems to have stopped caring.
We have no kids so I’m sure it will get worse. She doesn’t have to dress up for work either. Her style is horrid. I take her shopping and point out women and girls all the time and say I like that fit and combination. Shes not big either. She is 5 foot 2 and 110 lbs. Now she doesn’t exercise at all so she is getting a tummy so I’m sure thats why she stopped wearing fitted clothes. I dont know what to do because she doesnt see the whole picture. What can I do?
Dear D,
Use our fashion advice to help dress your shape and love your body
I wanted to answer this as clearly as I can because I believe you care. It’s the first letter we have ever had from a husband! I have edited parts of the letter to clarify your enquiry.
The fact that your wife has lost interest in other areas too like health and fitness indicate something bigger than a fashion or style issue.
Have you sat your wife down and had a loving conversation with her? What does she say? Is she is happy generally? Are you being too judgemental?
If she agrees with you that there is a bigger problem, then together you could look at any medical or emotional reasons and explore a solution. This may take time, so be prepared and most importantly…be supportive.
If it really is just is down to your wife’s lack of confidence to choose clothes to flatter, then please do show her this site..she may want to download a free e-book on understanding what to look for when she is out next out shopping or better still, she may want to ask us a question herself.
For more style advice on your unique bodyshape click here.
To see what other questions we have been answering click here.
As part of our free fashion advice we answer a whole range of questions. Here is one from Ursula…
I have a nice Jaques Vert evening dress available for an invitation to a civic dinner in May but it is black with a little sparkle which might be wrong for May.
What would you advise?
Hi Ursula,
A dress that flatters you and makes you feel good is always right no matter what the month.
Are you worried that you will be overdressed or dazzling, when others may be more restrained perhaps?
I would do two things then….
Check with others what they might be wearing to prepare yourself..is it black tie or is it merely formal or cocktail?
Keep all other accessories and make-up matt finish…you can have too much of a good thing after all!
For more style advice on your unique bodyshape click here.
To see what other questions we have been answering click here.
