It’s a very exciting thing being in the studio and I thought I could send you a live blog from the set as we say! But actually I was far too busy.

So I’m catching up with you now. You may be thinking I’m just working with a model (in this case the lovely Krissie) and a photographer.

Actually it’s much more crowded than that. In fact there are 17 of us in the studio right now and we’re all making the latest Simply Be styling video and catalogue shoot for the new autumn collection.

Yes we have to work that far ahead because of the time it takes to print up a catalogue. Of course we could edit the styling films very quickly but the clothes have to be available too.

I’m photographing the collections I have created for Simply Be where I incorporate my styling tools in the designs of the clothes. I’m calling this type of design ‘intelligent dressing’ because the clothes do all the work for you.

In fact I have just started blogging about the properties of individual clothing items so you can recognise what to look out for yourself when you next hit the stores. Just have a look under ‘Intelligent Dressing,’ when you are on my blog for my first post on the subject with many more to follow.

I’m looking forward to showing you what I have done of course but for now here’s a taster of Krissie and I working to my little camera. We had stills and film camera crew there because we record the styling video for the site at the same time.

That’s me in my ‘stylist at work’ uniform what you can’t see is that I have to wear heels while Krissie is in a flat shoe (no I don’t wear heels on the job normally but in flats I was nearly a foot smaller than my ‘supa’ and so for filming it was either heels or stand on a box). And if anyone thinks modelling looks easy let me tell you my supa earned her cash over and over.

First the fittings of about 25 looks took until 5pm and them we had to begin to shoot them. This is where a model really works because the rest of us can lounge about but she (usually in ill fitting shoes has to smile…alot and dance and swirl her skirt about. We left the studio at 8.30pm and she was back in at 7am to start all over. That’s an awful lot of tights to take on and off!

Related posts:

1. New Boots
2. Erika is my first blonde
3. Natural or digitally enhanced?
4. Sample sizes and fabric choices!
5. Body shape workshop number 1