What we’ve all been waiting for!

May 14th, 2012 · No Comments

At last a few no nonsense facts about the way we shop. This comes courtesy of Ben Barry a Phd graduate Judge Business School Cambridge who is the first to study female shopping from an emotional perspective. It’s not rocket science…if you see clothes on a model who inspires you…you are more likely to buy [...]

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Tags: Diversity · Fuller

Debenhams Win… Everybody Wins!

April 25th, 2012 · No Comments

I’m saluting Debenhams for their win last week at the Body Confidence Awards at Parliament and sponsored by Bare Minerals and presented by Jo Swinson MP. Mark Fast may have taken up a large amount of column inches when he won the All Walks Beyond the Catwalk visionary fashion award for his use of curvy [...]

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Tags: Body Shapes · Diversity · Fashion Industry · Forty plus