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Catwalk fashion trend: Prints

By Laura Emerald. Photography Anthea Simms

After winter’s dark mood, prints emerged on the spring summer catwalks. There were hot hues, striking monochrome stripes, florals in every incarnation from delicate buds to exploding blooms, as well as fashion’s newest innovation – techno prints, inspired and influenced by computer generated designs and the continued collision between technology and textile design.

floral

Floral (Roberto Cavalli)
Roberto Cavalli ushered in a new mood in Milan. Delicate chiffons printed with rose buds and spring blooms added femininity and lightness when layered over and under tailoring, knitwear and denim. The news at this show was, this is not the first time we have seen florals on the catwalk but this is the newest way to wear them, updating the perennial summer print for 2010.

techno print

Techno Print (Peter Pilotto)
Peter Pilotto are fashion’s hottest new design stars right now. The boys wowed London Fashion week with their accomplished collection of techno prints inspired by natural landscapes – which were showcased in dynamic, sculptural silhouettes like this striking dress. This is the label on everyone’s lips for spring 2010, confirming techno prints as the print to wear now.

tie dye

Tie Dye (Proenza Schouler)
The Proenza Schouler show is a New York Fashion week highlight. This season Jack McCollough and Lazaro Hernandez were inspired by scuba diving, surfing and skating – all sunny pastimes from their youths. The result? Beach inspired tie-die prints that looked modern and fresh – you could almost smell the sea.

monochrome

Monochrome (Givenchy)
It doesn’t get much more directional than Givenchy. At his show in Paris, head designer Riccardo Tisci made his vision clear, black and white stripes ruled his runway. Focused in to geometric patterns, the stripes worked best fashioned in to sharp blazers, teamed with pared back make-up and slim fitting, leg lengthening trousers.

For your list of essential garments to add to your wardrobe to make this Prints fashion look work, look at Prints in High street.