howtolookgood.com

A selection of some of the projects Jane and Caryn have worked on

For Looks That Love Your Body

Body Shape Consultancy October 2011

Client: Evans Retailers

Brilliant Productions

Caryn and Jane have been long time consultants to the High Street retailer Evans. This commission was to broaden the company’s knowledge of the best design features for curvy bodies to be incorporated in the collections and marketing. Brilliant gave a seminar and workshops for the entire management team across design, merchandising and marketing.

In feedback from the staff it was unanimously agreed that the Brilliant Body Shape seminars and workshops had been an overwhelming success. Read more.

The Style LIST

Marketing Campaign aimed at women over 40 – February 2011

Debenhams Retailers

Photography Jonathon Fenn

Brilliant Productions

Another hit for the Style LIST, this season we show veteran model Michelle (one of our regular team) wearing the same high-fashion. Campaigns are normally aimed at younger women but we say it’s the baby boomers who will buy them so why not give her a realistic yet still inspirational model! Read more.

  

All Walks Beyond the Catwalk

International Campaign September 2010/11

www.allwalks.org

Portraits Rankin
Make up Kay Montano
Hair Toni&Guy

Caryn co founded this project in 2009 with Erin O’Connor and Debra Bourne to promote a broader range of beauty than is normally seen in our media and has worked on it exhaustively for almost two years. Featured here are some of the latest images shot by Rankin. They who collaborated with well-known names in British Design including Vivienne Westwood, Stella McCartney, Giles Deacon, Hussein Chalayan and many more.

Valerie Pain wears Antonio Berardi

Daphne Selfe wears Vivienne Westood

Caryn also produced the latest film to compliment the project. http://allwalks.org/?p=1304

The 9 Rankin portraits were showcased at the National Portrait Gallery in February 2011 along with a debate which Caryn chaired: ‘Is Fashion the Lens through which we Evaluate Identity,’ it was attended by Lynne Featherstone Gov. Minister for Equalities, Dr Linda Papadopoulos, and many other luminaries and attracted a record crowd of 4000 visitors.

The Style LIST

Marketing Campaign aimed at women over 40 – September 2010

Debenhams retailers

Photography Karena Perronet-Miller

Brilliant Productions

Caryn and Jane originated an innovative marketing campaign called the Style LIST for Debenhams to promote their clothing and Personal Shopper services to Debenhams core customer who is between 40-55.

Caryn worked online to create bespoke fashion editorial for women interested in the Style LIST and its aims.

The project is on-going. Read more.

All Walks Beyond the Catwalk

International Campaign 2009

www.allwalks.org

Photography Kayt Jones
Make up Kay Montano
Hair Lyndell Mansfield
Thanks to Spring Studios

This campaign was shot for i-D Magazine by Kayt Jones in September 2009 and featured emerging names like Hannah Marshall, William Tempest, David Koma and Mark Fast who received global press for later putting the curvy model Hayley Morley on his catwalk.

Laura Catterall wears William Tempest

See the first All Walks film here. http://allwalks.org/?p=1304

Ten Years Younger TV

Channel 4
Maverick TV
2005-2009

Jane has been senior fashion producer in this popular channel 4 fashion programme since its early days and is responsible for co-ordinating hundreds of TV make-overs. She has a wonderful way with women and can put any one at ease.

How to Look Good Naked

Channel 4
Maverick TV
2006 – 2010

Jane has also been senior fashion producer for the channel 4 programme affectionately known as ‘Naked.’ She is Gok’s right hand woman and has produced all the behind the scenes fashion so that on-screen it runs effortlessly.

Simply Be Consultancy

2007 -2009

Caryn worked with plus size retailer Simply Be to create a premium range for 4 seasons featuring designs that had more catwalk edge. Her shoe range became a regular best seller.

simply be

Caryn loved this job because it gave her the chance to create a premium range for curvaceous women.

She and Jane created how to videos promoting the range each season.
http://www.youtube.com/watch?v=pMZ3kbMmoKY

Ebooks on any fashion and image topic for your online readers

Caryn has written many books and articles and has created body shape ebooks with easy to understand drawings for women who want to learn her stylists tricks.