Your Inspiration
We are creating images to inspire you!
Have you noticed how few models there are in fashion advertising or editorial imagery, which portray a realistic representation of the women who buy the clothes?
Well so have we! And we’ve been working with a variety of ways to promote photographs and ideas that mirror your unique beauty.
The fact is, if you are forty or fifty plus you will be just as interested in fashion and ready to spend your hard earned money on great looking quality clothes! But are you inspired when you step into your stores to part with your cash when you see pictures of models who don’t look like you? Probably not!
All Walks Beyond the Catwalk has been one project Caryn co founded and features older models as well as curvy models in designer clothes and Jane has regularly promoted realistic imagery from her position as show producer on UK TV, Channel 4’s influential programme ‘10 Years Younger’ and ‘How to Look Good Naked.’ Read more in Our Projects
Client: Debenhams – Feb 2011
We created this set of shots with Photographer Jonathon Penn, to show that clothes do have a wide appeal and baby boomers who love fashion just as much as their daughters deserve to see clothes aimed at them on women who can inspire them! We know that women our age respond very well to realistic bodies and beauty ideals and will be more likely to buy the clothes when they see them on models who look more like them! Michelle on the left is one of our regular team and here she is proving that a broader range of models does an even better job of making clothes appealing.
Client: Debenhams – Sept 2010
We also worked with photographer Katrina Perronet Miller to promote autumn collection to women like you, who are, after all their core audience (between the ages of 40 and 55.) Debenhams launched the ‘STYLE List,’campaign in their Oxford Street windows. Who says, middle aged women can’t wear shorts or mini lengths if they want to?
The project got such great feedback online and in the press.
We love their personal shopping service and when approached them to let us get together a dream team of top image-makers to promote Ageless Style, we believed we were on to something! As you know, you are the ones with money in your purses and all you need is a little encouragement to spend it! Most companies have yet to wake up to this.
The Style List feature was created by us using great names in the fashion industry who all agreed that women over 40 are as funky and fashion literate as their younger and more cash strapped sisters! Our images are displayed in the flagship store on Oxford Street and, asking for the Caryn Franklin range to be aimed at older more sophisticated consumers here’s hoping Debenhams feel it is possible to continue with this initiative.
From L-R Thanks to Caroline 52 and Valerie 67 and Maxine 42, for looking so amazing.
Photography Katrina Perronet Miller.
Make up Kay Montano
Praise for the campaign
Delighted to see that Debenhams are taking the initiative in using women over 50 in their campaign. We DO buy clothes and it is far more realistic to see those clothes modelled by women we can relate to, rather than by girls young enough to be our daughters (or even granddaughters)! We are not invisible and do like to be stylish. Well done Debenhams for recognising this!
Ceri Wheeldon
Brilliant Caryn and Jane and congratulations to Debenhams too for leading the way. Now we can trust and know that the dresses we see on the shop windows reflect real women. Thank you for this great, stylish and elegant fashion for women over 40. After reading about this promotion, I was encouraged to go into my local Debenhams for the first time. Well done! Here’s to a long and successful campaign! Thank you Caryn! Thank you Debenhams!
Patti Boulaye
Brilliant Well done, I applaud you Caryn and hope that US Stores will adopt and duplicate pattern. Why are we overlooked? Time for change and realities…Congratulations.
France Noveck
This is long overdue and a welcome arrival. Well done ladies – and Debenhams for taking the vanguard. I will now explore your store!
Nicki Barclay
I think this is a wonderful initiative. Here are my reasons why;
despite the fact that most young women are focused on the moment and what’s happening NOW, my experience is that most of them are motivated , inspired and encouraged more than anything by hearing and seeing for themselves that they will still be cherished and admired when they are older. ‘You do not have to do it all by 21.’ Your world is just beginning.
The idea that ‘life is over by 25’ or that ‘no one will look at you unless you resemble an 18 year old reality star’ is fuelling a massive increase in psychological disturbance amongst all age groups of women, an increase in cases of anorexia and a spate of completely unnecessary breast implants and facial surgery.
Therefore any campaign to promote older women can only be seen as being beneficial to all. By only featuring young models we are grossly distorting the facts of how wonderful life can be as an older woman.
Louise